Those guys at Badgley Mischka sure have been busy.

Known for eveningwear and red-carpet gowns — including those worn by Megan Mullally and Jaime Pressly at the 2006 Emmy Awards — designer team Mark Badgley and James Mischka are now embarking on an apparel and accessories blitzkrieg.

Badgley Mischka (ENLARGE)

The duo of Mark Badgley and James Mischka has an aggressive expansion plan.

(ENLARGE)

Badgley Mischka, the pair's signature fragrance, has notes of white peony and sandalwood.

(ENLARGE)

This frock with empire waist and lace overlay was a stunner on the AmericasMart runway.

(ENLARGE)

Badgley Mischka eyewear includes "Lillian" ($395).

Couture eyewear hit stores in the spring. A new perfume debuted in August, called Badgley Mischka, of course. Last week in New York, they unveiled Platinum sportswear — a new, less expensive line of jackets, pants and skirts — to expand on their existing line of dresses.

"We always wanted to go into different areas," said Mischka, while showing fun, elegant dresses from the Platinum collection at AmericasMart in Atlanta. "It's been gratifying to work with all these different product categories," added Badgley.

Platinum sportswear capitalizes on the designers' penchant for romantic and feminine touches. "It's not stripped-down office clothes," Badgley said. "It was our quest to keep the femininity and the details."

In a palette that features navy, white and black, the sportswear collection celebrates classic, vintage-inspired pieces such as capelets and soft, flirty dresses. Like the pair's couture pieces, the collection harks back to glam styles of '40s Hollywood. "There isn't a woman alive who doesn't want to look glamorous," Mischka said.

The collection, priced from $100 to $600, also reflects the designers' affinity for delicate lace and crinkle chiffons, mixed with fabrics like Lurex-touched tweeds.

But the designers are not worried about alienating the couture customer. Actually, the expansion represents an attempt to reach the modern woman.

"Even the woman who can afford to wear couture day clothes ... she just doesn't choose to go that way," Badgley said. The days of wearing a $3,000 suit for lunch with the ladies are over, they said.

Badgley and Mischka also applied that pragmatism to creating their signature fragrance.

Seeking a "classic" that represents their mix of retro and modern themes, the duo selected notes of red wild berries, white peony and sandalwood. Vintage decanters served as inspiration for their cut-glass bottle, which features a silver bezel and engraved nameplate. The 1-ounce parfum retails for $225, while other fragrance options range from $45 to $90 at Neiman Marcus.

Intimate apparel poses the next challenge, said Mischka. They recently announced plans to design lingerie ranging from $60 to $500, with special-order couture pieces featuring jewels, embroidery and beading, priced up to $1,000.

Not bad for two designers who met as students at what is now known as Parsons the New School of Design in New York and joined forces in 1988. Although the two partnered with Escada in 1993, it took nearly a decade — and acquisition by Iconix Brand Group — for the Badgley Mischka brand to gain mainstream recognition in everything from accessories to Barbie dolls.

And they are also slowly edging their way into the men's market, Mischka said.

"We are busy," said Badgley.

"But in the best possible way," added Mischka.