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Coca-Cola news
Brand value: Coke falls to No. 3, Apple rises to No. 1
After a 13-year reign, Atlanta-based Coca-Cola is no longer the most valuable brand in the world, according to a global brand consultancy. Interbrand’s latest list reflects the growing clout the technology industry has in influencing consumer tastes and driving demand. Apple, a powerhouse in computing with its iPhones, iPads and ...
Brand value: Coke falls to No. 3, Apple rises to No. 1
Coca-Cola remained No. 1 on Interbrand’s Best GLobal Brands list for 13 years before fallling this year to No. 1 Apple and No. 2 Google. (BLOOMBERG)
Brand value: Coke falls to No. 3, Apple rises to No. 1
When Apple appeared on the Best Global Grands for the first time in 2000, it ranked #36 and had a brand value of $6.6 billion. Today, the brand that Steve Jobs made a household name before his death in 2011 is valued at $98.3 billion. (ASSOCIATED PRESS)
Brand value: Coke falls to No. 3, Apple rises to No. 1
When Apple appeared on the Best Global Grands for the first time in 2000, it ranked #36 and had a brand value of $6.6 billion. Today, the brand that Steve Jobs made a household name before his death in 2011 is valued at $98.3 billion. (ASSOCIATED PRESS)
A Coca-Cola first: Heated soft drink
Atlanta-based Coca-Cola is launching a first among its scores of beverage selections: a heated carbonated drink.After four years of development, Coca-Cola Japan is putting a “hot” Canada Dry Ginger Ale in vending machines beginning Oct. 21. The company managed to maintain the carbonation during the heating process.The company said spiced ...
How Georgia firms are helping to pay for Asia trade mission
Some of Georgia’s most powerful companies are helping to underwrite a 12-day trade mission launched this week by Gov. Nathan Deal, guaranteeing them exclusive access to leaders during the high-stakes trip.Coca-Cola Co., Aflac Inc. and Delta Air Lines are among the firms helping to defray travel costs or paying to ...
NY investors acquiring DS Waters
DS Waters of America Inc., an Atlanta-based provider of bottled drinking water under the Crystal Springs and other brands, said Wednesday that it will be acquired by an affiliate of Crestview Partners, a New York private equity firm. Financial terms were not disclosed but DS Waters, which also produces brewed ...
Magistrate: Vitaminwater lawsuit can proceed
A federal magistrate says a class action lawsuit that claims Coca-Cola’s Vitaminwater was deceptively marketed as a healthy alternative to soda may proceed.The legal action, brought against Atlanta-based Coca-Cola by the Center for Science in the Public Interest and private law firms in 2009, charges that the beverage giant’s marketing ...
Sprite releasing LeBron James can
Sprite, produced by Atlanta-based Coca-Cola, is releasing a limited-edition 12-ounce collectible soft drink can in Florida that salutes Miami Heat forward LeBron James. The company said the specially-marked cans commemorate the Heat’s back-to-back NBA championship wins in 2012 and 2013. They will feature a rendering of James along with the ...
Sprite releasing LeBron James can
This image provided by Sports Illustrated shows the cover of the July 1 edition, featuring Miami Heat forward LeBron James. (AP Photo/Sports Illustrated)
Coke to move nearly 2,000 workers downtown
Coca-Cola confirmed on Monday it plans to relocate a substantial number of information technology workers from Cobb County to downtown Atlanta. The Atlanta-based beverage giant said it plans to move 2,000 workers and operate an “Information Technology Center of Excellence” in offices tied to the SunTrust Banks headquarters complex on ...
Coca-Cola, Home Depot, UPS among most valuable brands
Three metro Atlanta-based companies have something in common when it comes to their brands’ ability to add value to their business. Coca-Cola, UPS, and Home Depot are among the Top 50 most valuable brands globally, according to the latest BrandZ Top 100 Most Valuable Global Brands list. The brands of ...
Diet Coke launches T-shirt design contest
Diet Coke is inviting “fashionistas” to submit designs for a Diet Coke-branded T-shirt that will hit Target stores this fall. The designs can be submitted through the end of May. The winning T-shirt, which will be chosen from among 10 finalists determined by an online public vote in June, will ...
Coke says secret formula for sale on eBay not the real thing
Proving you have an authentic copy of Coca-Cola’s secret formula is akin to substantiating UFO footage or a Bigfoot sighting, with one exception. Aliens and Sasquatches don’t have a high-priced team of attorneys, much less the final word. So even if Ringgold antiques dealer Cliff Kluge has obtained a document ...
$1 million grant from Coke to give Atlanta more Hope
Since Jamia Perry, a 10-year-old fifth grader, has been coming to the Center of Hope at Thomasville, she has mastered the computer and is proficient enough in chess to teach it. “I am here every day after school,” she said while searching online for an educational website. “I love it ...
Coca-Cola unveils global anti-obesity push
In a sign of how health concerns have shaken the beverage industry, Coca-Cola used a boisterous anniversary celebration on Wednesday to pledge to make low-calorie drinks and clearer nutritional information more available around the world. Facing increasing criticism from consumer advocates and politicians over the link between sugary soft drinks ...
Aflac, Coca-Cola ‘social media stars’ on Fortune 500 list
Two Georgia-based companies figure prominently on Fortune magazine’s latest list of the nation’s 500 largest companies, but not because of their balance sheet.Both Atlanta-based soft drink maker Coca-Cola and Columbus-based insurer Aflac, with thousands of Twitter followers and Facebook friends, received kudos for being among the Fortune 500’s “social media ...
Coca-Cola gives women’s advocacy group $1 million
The Coca-Cola Foundation is giving the National Council of Negro Women a multi-year $1 million award to support the group’s operating infrastructure and Economic and Entrepreneurial Development Center, which provides technical and business development assistance to more than 4,000 women annually. The award was made as part of a retirement ...
Southwest to fly with Coke’s Vitaminwater
Southwest Airlines and Coca-Cola announced the Atlanta-based beverage company’s Vitaminwater brand will be offered on Southwest flights as a premium drink option. Terms of the deal were not disclosed.Southwest also announced a sweepstakes to give away a year’s worth of Vitaminwater and travel on the carrier. Contest entry ends May ...
Coke said to be in talks to move jobs downtown
Coca-Cola expects to relocate at least 500 workers from suburban Cobb County to downtown Atlanta in the largest single move of private sector employees to the city’s core in recent memory, individuals with knowledge of the company’s plans said Thursday. The pending move is part of a recent surge of ...
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