Kylie Jenner has the blues. That is, her peepers have undergone a striking makeover.
When the brown-eyed "Keeping Up With the Kardashians" star presented her new blue hue in February on Instagram, she was showered with compliments on just how real her color contact lenses looked.
In fact, an image showing the change in color received more than 1.5 million "likes." She's seen pictured alongside her sister Kourtney Kardashian, a naturally brown-eyed beauty, who also revealed new blue color contact lenses.
Jenner has displayed a range of other blue tints in selfies shared on her Instagram page from Solotica, a Brazilian contact lens manufacturer.
The brand is behind the convincing look that has fans in Jenner, Paris Hilton and many beauty bloggers, according to retailer Luxe Lenses.
The price range starts around $34.99 for non-prescription lenses, which can be worn up to a year. Prescription lenses, including shipping costs, are around $110. Orders are placed through international distributors.
Compared to other cosmetic lenses on the market, some beauty vlogger testimonials claim the lenses feel thinner, lighter and appear more natural-looking than other color contact lenses on the market.
The realness of the lens color can be attributed to the pattern of the lenses which is produced in a dot matrix format rather than lines.
Other celebrities this year have pulled off a transformation with flying colors. Kendall Jenner snapped a selfie wearing the cosmetic enhancement and described it as "trippy" on Instagram. Selena Gomez also went blue.
At the 2016 Met Gala on May 2 in New York City, Jenner's brother-in-law Kanye West emerged alongside his wife, Kim Kardashian, Jenner's sister, with an accessory that sparkled more than his bedazzled Balmain jacket.
His dark brown eyes were bright blue.