Pantone’s color of the year for 2018 announced

Patone's color the year for 2018 is Ultra Violet.

"Inspired by Ultra Violet, these blue-based purples are as elegant as they are modern and bold," Pantone said it announcing the color.

ajc.com

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Pantone Vice President Laurie Pressman told The Associated Press ahead of the announcement the color was chosen to evoke a counterculture flair and visionary thinking,

“We are living in complex times,” she said. “We’re seeing the fear of going forward and how people are reacting to that fear.”

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Musician Prince often wore purple when he performed. Now, Pantone has given him his own shade.

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