Cell phone soap operas deliver safe-sex message

AP Photo / Mel Evans

Rutgers College of Nursing professor Rachel Jones looks at her cell phone at her Boonton Township, N.J., home Saturday Jan. 3, 2009. Jones who has dedicated her career to reducing HIV/AIDS among young, urban black and Latina women, recently received a $2 million National Institutes of Health grant to test the effectiveness of using short videos transmitted to cell phones to go beyond pamphlets on safe sex and deliver the message to women who might otherwise tune it out.