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Thursday, February 21, 2008
Do moms need Blackberries for home life?
Just another status symbol or something mothers really need to keep a handle on their children’s schedules?
The Atlanta Journal-Constitution
Obviously moms and dads use Blackberries all the time for work, but are they useful tools for organizing their home lives as well?
For years mothers have carried thick paper organizers listing all the kids’ events, their kids’ friends’ phone numbers, the baby sitters’ phone numbers, and even their grocery lists.
But lately I’ve heard from several moms — stay-at-home moms included — who have dumped their paper organizers in favor of Blackberry-type devices. They say it only make sense. They have a ton of stuff to keep track of and don’t want to lug around big calendars.
At a recent luncheon with college friends (all moms), two of the five had personal digital assistants. One had her photos of her kids loaded on it; the other was still working on that.
I was talking with a marketing expert earlier this year who focuses on studying women. She mentioned that she thought moms were the next big market for Blackberry-type products. She in fact said she couldn’t believe that companies hadn’t already targeted them more.
What do you think: Are moms just keeping up with the Joneses getting PDAs or are they a quick, easy way to keep their home lives organized? Do you own one to use for your family? Do you see yourself getting one?
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