HEALTH / DOCTOR ASSESSMENT

Doctors are 'in' for online evaluation


Los Angeles Times
Published on: 07/30/08

LOS ANGELES — Distraught over the results of cosmetic surgery on her nose, Katherine Chen did what many people do when they're unhappy with a doctor. She consulted a malpractice lawyer and filed a complaint with the Medical Board of California.

But the 22-year-old college student from West Covina didn't stop there. Chen logged onto her home computer and wrote a tearful review about her experience, posting it to a Web site that encourages consumers to rate their health care providers.

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INFORMATION, PLEASE

  • Dozens of Web sites that permit people to rate, review, spin or flame their doctors have sprung up in the past year.
  • Federal laws protect patient privacy and prohibit doctors from discussing an individual's health care in public. But the right of patients to criticize their doctors online has been established.

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"I wasn't nasty about it," Chen said. "But I posted a comment about what I went through. These Web sites are useful. Doctors still have a lot of power."

Chen and other consumers are trying to rein in that power. They're saying what they think about the state of health care and, more specifically, the doctors who provide it. Dozens of Web sites that permit people to rate, review, spin or flame their doctors have sprung up in the past year, operating in much the same way as online services that help people find hotels or plumbers.

Patients and site operators say the trend is good for consumers and good for health care. Thoughtful doctors, they say, will provide better customer service because of the feedback, and the bad ones will no longer be able to hide. Many physicians say the reviews on RateMDs.com, Vitals.com, DrScore.com and other sites are skewed by disgruntled patients and are unfair, pushing some doctors to near-ruin after a single post.

"These sites don't yield enough power yet to get bad doctors to change. And in the meantime, they may hurt good doctors," said Dr. Phyllis Hollenbeck, a Washington family physician and author of "Sacred Trust: The Ten Rules of Life, Death and Medicine," a new book promoting patient empowerment. "It only takes one or two scathing comments and a doctor is put in a terrible position."

The sites, more than two dozen of them, vary in their scope of information and efforts to be fair. But the trend is toward free, anonymous, no-holds-barred forums.

Some sites have grown out of existing ratings services. Five years after he started the hugely popular RateMyProfessors.com, John Swapceinski and his business partner launched RateMDs in 2004.

"You can find ratings on cars and flat-screen TVs, but it's hard to rate professional services," he said. "I think that's overlooked."

Angie's List, a membership-based service that allows consumers to rate service providers, added health care services in March.

The operators of Vitals.com, which launched in January, say their goal is to provide people with free, fair and balanced information to help them select a doctor.

"We think of it as something closer to Match.com, in which we want to match up patients with doctors who are right for them," said Mitchel Rothschild, chief executive of the Lyndhurst, N.J., company.

The restaurant survey company Zagat has even teamed up with the health benefits company Wellpoint Inc., parent company of Anthem Blue Cross, to provide Blue Cross members with an online tool to evaluate doctors.

Sharing information via the Web has given consumers a powerful tool.

"There is a lot of pent-up frustration," said Dr. Kevin Weiss, president of the American Board of Medical Specialties, an organization that sets performance standards and certifies doctors.

"Costs are going up, and people are paying more out of pocket. Plus, there is a lot of data now on how the health care system needs to do better in terms of quality and safety."

Chen says she did her homework — checking the doctor's credentials and history of malpractice lawsuits and studying his Web site — before the surgery last year to shorten her long nose.

She found no red flags in the surgeon's background. The results of the operation, however, horrified her.

Chen says her nose was crooked and much too short, and that she was left with breathing problems and nosebleeds. She filed a complaint with the Medical Board of California, a process she later abandoned, and consulted a lawyer who discouraged her from filing a lawsuit because of the cost. She was also facing surgery to correct her nose. Ultimately, Chen says, she felt exposing the doctor on the Internet was her only recourse.

Later, pleased with her revision surgery, Chen also used a ratings Web site to write favorably about the doctor who performed it.

"I wanted people to know about my experience with him because he didn't really have any feedback on the site," she said.

Some state medical boards provide consumers with limited information on doctors, such as any disciplinary actions recorded and whether their licenses are current. Moreover, state governments, insurance companies and private organizations have attempted in recent years to gather data on physician performance that can be compiled into report cards to help consumers choose doctors wisely. Such measures have been shown to improve health care quality, according to the Agency for Healthcare Research and Quality. But those tools are in their early stages and are rarely consumer-friendly or easy to locate.

Dr. Richard Fischel, a thoracic surgeon in Orange, says his life was turned upside down after a patient began posting vicious remarks online regarding a surgery Fischel performed.

The operation went well, Fischel says. But after the surgery, the patient complained about a previously discussed side effect that can sometimes occur as a result of the surgery.

"He decided his life was ruined and destroyed," said Fischel, who is director of thoracic oncology at Hoag Hospital in Newport Beach.

Online, Fischel says, the patient posted "slanderous rants and raves."

Fischel's business was affected and he suffered monetary and emotional costs because of the patient's postings.

Federal laws protect patient privacy and prohibit doctors from discussing an individual's health care in public. But the right of patients to criticize their doctors online has been established. Federal law asserts that the hosts of Web sites on which consumers post anonymous opinions are immune from charges of defamation.

Doctors shouldn't be rated like products or service providers, Weiss said. Each medical case and doctor-patient relationship is unique.

"With TVs and cars, people can subjectively talk about their experience because you have a consistent product," Weiss said. "But with health care there is so much blended into the experience, it's hard to do an evaluation. You want a doctor who is both technically competent but also one who can communicate and understand the human dimensions beyond the technical aspect of good care."

WEB SITES FOR OPINIONS — SECOND AND OTHERWISE — ON MEDICAL PROFESSIONALS

Web sites that rate and review doctors, and sometimes other health professionals, have sprung up in recent years as patients have extended the consumer-empowerment movement into the health care field. Here's a sampling of sites:

RateMDs.com

This free site for consumers was launched in 2004 by the founder of RateMyProfessors.com. It provides a 1-to-5 rating scale in four areas: staff, punctuality, helpfulness and knowledge. Consumers can add anonymous comments and join a member forum to chat about a doctor.

DrScore.com

Founded in 2005 by a doctor, the site allows consumers to rate doctors anonymously using a 1-to-10 scale. Only aggregate ratings are posted. Safeguards make it impossible for patients to skew results by repeatedly rating a doctor. Doctors can subscribe to detailed reports that analyze the data provided by consumers.

Healthgrades.com

Healthgrades began as a pay-based service, but about 90 percent of information on doctors is now free, including doctors' education, training, insurance plans, group practice information and aggregate numerical patient satisfaction ratings. The site does not post anonymous consumer comments. Some physician profiles include videos of the doctors explaining their approach to health care. Consumers can order a physician quality report, which includes additional information such as board certification, malpractice judgments and fee information, for $29.95.

Vitals.com

A free service for consumers that provides three types of information on doctors: consumer ratings and comments, credentials and experience, and doctor-peer reviews. Doctors can contribute information on themselves to the site. The site also helps consumers select an appropriate doctor for specific symptoms or conditions.

Nursesrecommenddoctors.com

A free service for consumers that enlists nurses to provide anonymous ratings and reviews of doctors they work with or who have cared for them or family members. Nurses rate doctors using criteria such as communication and rapport, competence and experience, and whether the doctor treats his or her staff with care and respect. The site lets patients and doctors provide input as well.

Angieslist.com

A membership-based service that allows consumers to rank and review various service providers, from gardeners to doctors. Service providers are ranked with a letter grade on price, quality, responsiveness, punctuality and professionalism. Dues for consumers are $5.25 per month.

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Comments

By anonymous

Aug 21, 2008 1:51 AM | Link to this

I look at it this way!
If a Dr has done nothing wrong then he or she has nothing to fear! PERIOD!
It is about high time patients are able to fight back at the nonsense that they put up from crappy dr's!
Iam tired of wasting my time on dr's that have a bad bedside manner, cannot give you the courtesy to answer questions that need to be answered..etc, etc, I love this site and all the others and WILL use it to my advantage not only to research but to report so that the dr's who are not up to par can be easily weeded out and or put out of business!
If dr's want their business to prosper many of them need to start treating their patients like they are valued instead of like they are their biggest burdeon!

By anonymous

Aug 21, 2008 1:50 AM | Link to this

I look at it this way!
If a Dr has done nothing wrong then he or she has nothing to fear! PERIOD!
It is about high time patients are able to fight back at the nonsense that they put up from crappy dr's!
Iam tired of wasting my time on dr's that have a bad bedside manner, cannot give you the courtesy to answer questions that need to be answered..etc, etc, I love this site and all the others and WILL use it to my advantage not only to research but to report so that the dr's who are not up to par can be easily weeded out and or put out of business!
If dr's want their business to prosper many of them need to start treating their patients like they are valued instead of like they are their biggest burdeon!

By Majid

Aug 19, 2008 5:11 AM | Link to this

I have a Pain during release of urine

By Carol

Jul 31, 2008 8:02 PM | Link to this

Regarding your comment "doctors are no better than the average person": Well, does the average person spend between 11-15 years of their youth studying hard in the most competitive academic settings, taking thousands of tests, sacrificing their personal and family life to do so and even spending years in sleep deprivation while accumulating 6 figure debts tantamount to a mortgage in order to be able to practice their profession? Is that average? I don't think so. Yes, I agree with the comment that most people are not really able to judge the quality of the medical evaluation they receive other than to be able to judge bedside manner and promptness of sticking to the schedule and courteousy of the office staff. Many people who post on line may be dissing a doctor not for getting a poor quality medical evaluation, but because they did not get exactly everything they wanted, which may have been unreasonable or unachievable, or didn't like being seen late or didn't like their bill. This is not fair to the doctor. Due to medical privacy laws and the anonymity of posting, a doctor cannot respond to any of the postings to clarify or explain or defend themselves. If they could, it would be obvious that there are always 2 sides to any story, and then you could better judge the fairness of a review. I think this is inherently unfair to doctors. Most people who were essentially satisfied with their visits but being busy people are not going to take the time to post a favorable report about their doctor online. So this essentially ends up being a venue usually for a select small number of unhappy people who want to rant. I think this is not the best forum to get an objective point of view. Definitely word of mouth is better.

By Carol

Jul 31, 2008 7:48 PM | Link to this

Regarding your comment "doctors are no better than the average person": Well, does the average person spend between 11-15 years of their youth studying hard in the most competitive academic settings, taking thousands of tests, sacrificing their personal and family life to do so and even spending years in sleep deprivation while accumulating 6 figure debts tantamount to a mortgage in order to be able to practice their profession? Is that average? I don't think so. Yes, I agree with the comment that most people are not really able to judge the quality of the medical evaluation they receive other than to be able to judge bedside manner and promptness of sticking to the schedule and courteousy of the office staff. Many people who post on line may be dissing a doctor not for getting a poor quality medical evaluation, but because they did not get exactly everything they wanted, which may have been unreasonable or unachievable, or didn't like being seen late or didn't like their bill. This is not fair to the doctor. Due to medical privacy laws and the anonymity of posting, a doctor cannot respond to any of the postings to clarify or explain or defend themselves. If they could, it would be obvious that there are always 2 sides to any story, and then you could better judge the fairness of a review. I think this is inherently unfair to doctors. Most people who were essentially satisfied with their visits but being busy people are not going to take the time to post a favorable report about their doctor online. So this essentially ends up being a venue usually for a select small number of unhappy people who want to rant. I think this is not the best forum to get an objective point of view. Definitely word of mouth is better.

By rate this

Jul 30, 2008 7:04 PM | Link to this

I think there should be a website to rate patients. How about people who never have their copay; don't pay their bills; show up 10 minutes or more late and then pull out a big list of things to discuss; patients who are no shows-again and again, forcing doctors to have to book more patients in order to ensure they can see enough in a day to pay their bills; patients who are rude, hostile, or demanding and treat health professionals like they are their servants, won't follow rules, don't participate in their healthcare or take their medications as they are asked; demand narcotics or other controlled substances or the new miracle drug they saw on a commercial? And those who will not be satisfied until they have INSTANT gratification? Many of these people with the demanding, high expecations are the ones who end up writing scathing reviews of their doctors if they don't get exactly what they want, when they want it. Most of the time, if a doctor is running behind, it is because they are helping another person-probably a person who showed up 10 minutes late-maybe YOU or one of the other people in the waiting room. So show a little patience, a little courteousy to your healthcare professionals-PLEASE!

By Susan Fitzgerald

Jul 30, 2008 4:30 PM | Link to this

Doctors donıt have to be all warm and fuzzy to get a recommendation. Overheard between two of my friends: ıWell, his patient skills arenıt great, but heıs the best and heıll give you a straight answer.ı My friend did see that doc, and agreed he was gruff, but she was okay with that. I work for a company with health plans in OR, WA, UT and ID, and we launched a member-only provider rating feature last year. In spite of the fears of doctors quoted in this article, 89% of our members said they would recommend their doctor. Whatıs different at our health plans, Regence BlueCross BlueShield and Asuris, is that doctors get to respond to the on-line patient comments. You can see by all the Web sites out there already, this is the direction that consumers want to go, and our job is to help them get the information they want.

By Rick

Jul 30, 2008 1:19 PM | Link to this

This is silly!! :) Lay persons are most likely to evaluate physicians based upon bed side manners --- which is what they see most prominently. This hardly a good idea. Patients dsesire and pay for wellness, which is directly linked to depth and breadth of knowledge, skill at performing procedures, and ability to diagnose. Most patients are hardly qualified to know about these areas.

You might as well be evaluating them upon their looks!

By JKC

Jul 30, 2008 11:23 AM | Link to this

I find the online "reviews" of physicians very helpful when you can find them. When I recently had to find a new specialist, I tried the one referred by my old doc and really disliked him. I ran a search and found reviews that reaffirmed my experience. Reading about someone else's similar experience inspired me to take my business elsewhere - and luckily I got a referral from another doc that was a great one.

By dee

Jul 29, 2008 9:19 AM | Link to this

If you want to accountable, then treat him or her that way. Vote with your feet. Tell your doctor how you feel. I once waited 20 minutes for a "first thing in the morning" appointment. I went to the desk, told them since they were too busy to see me Iat the scheduled time, would call from my office to reschedule. I did, and on my next appointment, I was shown right in. However, I had the guts to complain to the business owner, the doctor, about my experieince. I reminded her that I am the customer, not my insurance company, and if I ever had a bad experience again, I would leave and take my $500 in annual physical and test revenue with me and it would be her loss, not mine. You don't have to be a jerk about it, but just hold them accountable, like any other service provider.

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