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Tuesday, February 19, 2008
The Cosmetics Cop in Atlanta
The Atlanta Journal-Constitution
Paula Begoun, the Cosmetics Cop, was in town Monday promoting her new book.
“Don’t go to the Cosmetics Counter Without Me,” (Beginning Press, $24.95) is in its 7th edition, and according to Begoun it wasn’t supposed to happen. She was ready to call it quits, but is so passionate about debunking the beauty myths put out there by skin care and cosmetic companies, that she did it again.
“There isn’t a myth we don’t fall for,” said Begoun. From mascara ads that use false eyelashes to the questionable “scientific studies” designed solely to back up products’ outlandish claims, we’ve all been duped.
Begoun and her team review thousands of products and give reviews in the 1200 page book. Updates with new products and new information are available online.
Begoun’s 20 plus years of experience researching skin care and beauty products can’t be reduced to a quick list, but here are some of the findings I thought were interesting:
Eye cream is pretty much unnecessary despite the million versions now produced.
Claim substantiation (labs that set up studies to back whatever advertisements say a product will do) is a joke. The shocking part? Even prestigious colleges and universities will design studies to back product claims knowing that the study integrity is questionable.
No topical wrinkle cream will ever give results comparable to injectables like Botox.
Begoun is surprised by all the dermotologists who have gotten into the skin care biz and started issuing their own false marketing claims. If anyone should do better, it’s the derms.
What are some of the beauty myths you have discovered?
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