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Thursday, February 14, 2008
Fast Fashion at Old Navy & Nine West
The Atlanta Journal-Constitution
Apparently, a lot of brands are taking lessons from retailer H&M.
Recently, both Old Navy and Nine West announced plans to move to the “fast fashion” model of merchandising.
Reps from H&M were recently in town and gave me some insight into what that means, so here’s the part that could actually impact the way you shop:
Four-weeks from design to having a garment in store. That doesn’t always make money for the store (unproven styles can flop), but it does mean the trends get to shoppers a lot faster. A recent example from H&M is high waist jeans and fitted vests.
Daily deliveries of new merchandise to stores. (Some H&M locations in NY receive up to three deliveries a day). Which of course means, that if you see something you want, you have to buy it since it may not be there tomorrow.
What do you think of Old Navy and Nine West turning out the trends faster?
Will it just be more of the same, or do you expect something different?
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