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Monday, January 14, 2008

Blue Mercury Apothecary and Spa

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WHERE: Perimeter Mall, second level, 4400 Ashford Dunwoody Road N.E. Enter mall near Bloomingdales.

CONTACT: 770-399-7774, www.bluemercury.com

CATEGORY:Cosmetics & Beauty

WHAT YOU’LL FIND: Atlanta’s newest beauty emporium Blue Mercury has more than 50 beauty brands. Hair care lines include Bumble and Bumble and Frederic Fekkai. Some treatment and beauty lines such as Mario Badescu, Molton Brown, and Laura Mercier can certainly be found at other stores, but I was surprised by the large selection of fragrances by Serge Lutens. The store also stocks a range of Tocca products (fragrance, home scents, candles, etc.). The in-store spa with two treatment rooms helps distinguish Blue Mercury from other beauty retailers. Clients can indulge in facials, microdermabrasion, and waxing services starting at $15.

ATMOSPHERE:Laid back. Customers are encouraged to touch and sample the products. Salespeople are available if you need assistance, but aren’t pushy.

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