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Tuesday, January 8, 2008
Sigrid Olsen Store closing
The Atlanta Journal-Constitution
Sigrid Olsen
Belted trench, Sigrid Olsen, $189
Sigrid Olsen fans will have to kiss the brand goodbye.
Parent company Liz Claiborne, Inc. announced today that they would close 54 Sigrid Olsen stores nationwide by mid-2008. That includes the Phipps Plaza store that opened in June 2005. Store representatives were not sure of the exact closing date.
Sigrid Olsen had been losing money over the past several years, said William L. McComb, CEO of Claiborne, Inc. in a statement.
The 20-year-old line began as resort wear and expanded into a lifestyle brand of casual women’s clothing, handbags, and some home items. It is known for sweaters with artistic details and the use of fine materials that look more expensive than the mid-range pricing.
The brand (along with 15 others) was under review by Liz Claiborne Inc., which also counts Juicy Couture, Kate Spade, and Lucky Brand Jeans as part of its diverse portfolio of brands.
Liz Claiborne, the designer, died last year. Her namesake brand has struggled to overcome the image of being stodgy and is reportedly seeking hip designers such as John Bartlett and Tracy Reese to design for the label.
Sigrid Olsen, which had strong appeal to mature women, seems to be a casualty of the company’s focus on more youthful brands.
What do you think of Sigrid Olsen closing?
Is it another slap in the face for mature shoppers?
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