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Thursday, January 3, 2008
Taking Fashion to the Streets
The Atlanta Journal-Constitution
Fashion Television
Hat from Daspu at fashion show in Brazil
The term streetwear takes on new meaning with Brazilian clothing line Daspu, designed by a former prostitute to outfit ladies of the night. Daspu is short for das puta which translates as “of the prostitute”.
That’s right. Clothes for … well, it rhymes with clothes.
Don’t confuse the brand with Daslu, the high-end clothing line that also has origins in Brazil. (The company initially threatened to sue Daspu, but has decided not to.)
Daspu was launched under Davida, an advocacy group that raises money for AIDS prevention, and more. Prostitution is legal in Brazil (for those 18 and over) and part of the brand’s mission is to send the message that it’s OK to be a hooker.
For now, the clothing - priced from $50 to $150 for items such as T-shirts, dresses and hats - is sold in 10 stores in Brazil, and has recently expanded to a boutique chain in Zurich, according to a story in Women’s Wear Daily.
It left us wondering … with Atlanta’s reputation for gentlemen’s clubs & other adult entertainment, where exactly do these professional dancers turn for work clothes? Are there certain “uniform” stores or Web sites that might serve their wardrobe? If you know the answer, let us know.
MORE: Video of the Daspu show.
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