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Friday, December 7, 2007

Taking Care of Denim

Mary Kate Olsen in a pair of Earnest Sewn jeans.

The things we do for our jeans (especially now that we pay anywhere from $100 to $300 for most premium brands.)

Here are some of the new rules of denim care that we’ve heard:

1) Don’t wash your Earnest Sewn jeans for 6 months to let them “settle in”. A colleague complied, while wondering …how do the jeans know when six months is over?

2) Turn denim inside out before washing to prevent fading.

3) Hang dry your jeans to avoid shrinkage.

Have you heard of other “tips” for denim care?

What are some of the crazy things you do for your denim?

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