AccessAtlanta > Shopping > Blog > Archives > 2007 > September > 13 > Entry

H&M DIY

One of the finalists in the H&M design competition

It seems anyone can be a fashion designer these days. First, it was celebrities, now it’s the average shopper.

H&M (soon to arrive in Atlantic Station) in partnership with Electronic Arts Inc., created The Sims 2 H&M Fashion Runway PC video game. Players designed clothes and the top outfits are now posted online for a “Project Runway” style vote.

Check out the site before Sept. 21, vote on your favorite outfit, and in the spring you might (that’s a big MIGHT) see the winning design in the store. (H&M isn’t obligated to actually create any of the designs.)

What do you think? Should just anyone be able to design clothing?

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