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DEL.ICIO.USOn the Cusp
The Atlanta Journal-Constitution
blogonthecusp.com
Opening of Cusp in Georgetown
In an effort to reach out to younger consumers, Neiman Marcus has introduced Cusp, a boutique-like store that is still upscale but more moderately priced. It’s a separate store so the Neiman’s 50+ core shopper won’t feel isolated.
With trendy lines from the likes of Diane Von Furstenberg, Marc Jacobs, and Morphine Generation, Cusp has been compared to Barney’s Co-Op (which we do have at Phipps!).
Two Cusp stores are located in the DC area, one in Los Angeles, and a fourth is scheduled to open in August outside Chicago. No word on a store coming to Atlanta, but what do you think?
Is Neiman’s merchandise too mature and too expensive for the average Generation Y shopper?
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