Hey dog lovers, chew on this.

The latest creative entrepreneur trying to capitalize upon Michael Vick's legal woes is selling — that's righ —, Michael Vick chew toys for dogs. Get it?

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A Jacksonville company is selling a dog chew-toy that looks like Michael Vick.

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We weren't able to reach anyone from the corporate headquarters of www.vickdogchewtoy.com, which is apparently a Jacksonville, Fla.-based enterprise. But the creative minds behind the merchandise are clearly troubled by Vick's alleged involvement in dogfighting, as evidenced by the polemic on the Web site.

"Now a new type of retribution has been created to give every dog a little pay-back," the site trumpets. The items sell for $7.99 and look an awful lot like Michael Vick; right down to the No. 7 jersey and the close-cropped hair. The figures are billed as being made of "state of the art dog material."

No word on what that is, by the way, but the toys promise to stand up to any hound's choppers: "The Vick Toy Doll is so strong and flexible, it will challenge even the most aggressive breeds. Especially the pit bull."

The Falcons quarterback, who has pleaded not guilty, faces trial at the end of November. The chew toys are but the latest in a stream of Vick-related opportunism. One eBay seller is hawking a "Dog Fighting Special" Michael Vick jersey for $6 (it's just a plain old jersey), while some class act is hoping to rake in close to $30,000 for the domain names www.MichaelVicksDogFights.com and www.RonMexicosDogFights.com,

"It's all about the Web and what I'll call 'Weblebrity,' says John C. Adams, a visiting Department of Communication professor at Hamilton College in Clinton, N.Y. "The Web has so many possible ways of cashing in on a person's current fame — or infamy. Vick's miseries are a timely topic; the Web enables anybody with a computer and an Internet connection to immediately publicize anything that's currently hot or not."

Proceeds of the questionably hot Vick chew toys reportedly will be given to the Jacksonville Humane Society, where spokeswoman Chere Garrard says she's getting calls from all over the country, but hasn't actually talked with anyone from the Vick chew-toy outfit. The organization could certainly use the cash. An April 7 fire sparked by an electrical problem destroyed the facility, and 86 pets perished, she said.

"We have not had any conversation with them," she said of the potential Web-based benefactors. "We are very interested in chatting with them."