A demonstrator in the Hasbro, Inc. showroom during the American International Toy Fair laughs along with the Tickle Me Elmo toy from the Playskool brand, on Friday, Feb. 17, 2017 in New York. The magic of Tickle Me Elmo returns in 2017 - reimagined and updated for a whole new generation of kids. (Photo by Charles Sykes/Invision for Hasbro/AP Images)