World's strongest beer is 110 proof

By Kristi E. Swartz

The Atlanta Journal-Constitution

The "End of History" is upon us, and it's inside a stuffed squirrel.

Fortunately, the End of History is a beer, not the end of the world, but quaffing more than a little of the 55 percent alcohol concoction might make imbibers think otherwise. And the $762 price tag is enough create a personal budgetary apocalypse.

Bottles of the latest "world's strongest beer" will be sold placed inside dead stoats, squirrels and hares, according to its maker, BrewDog, a Scottish brewery with a history of making historic brews.

Earlier beers had names like “Tactical Nuclear Penguin” and “Sink the Bismarck!”

The End of History is a blond Belgian ale infused with nettles from the Scottish Highlands and fresh juniper berries, according to BrewDog’s blog.

“The beer is the last high abv beer we are going to brew, the end point of our research into how far we can push the boundaries of extreme brewing, the end of beer,” the brewers say in their blog.

You won’t find it in the United States, or anywhere, for a while. BrewDog has only made 12 bottles so far.

For $762 you get the beer, along with a certificate and, um, roadkill.

Animal rights activists and others lashed out at BrewDog's latest offering, according to the Daily Telegraph.

"Using shock tactics to get attention is terribly out of date, especially when this involves exploiting or degrading animals,” said Ross Minett, campaigns director for the charity Advocates for Animals.

Some fans of BrewDog’s beer praise the company’s newest offering. Others, however, consider it all just a zany marketing tactic.

“Seems to me you just needed to make some quick money here guys. I am a collector, but you are pricing even your biggest fans out of the market. And a certain loss of respect as a result,” comments Spooner in the BrewDog blog.

“I love you guys, but this, while a neat bit of conversation for a wee while in the media no doubt, undermines the aspirations of your fans to participate in great and exciting beer and instead pushes a bit of money from the super-spenders,” posted Douglas MacIntyre.

BrewDog was started in 2007 by Martin Dickie and James Watt.

“We leased a building, got some scary bank loans, spent all our money on stainless steel and started making some hardcore beers,” according to a note from the pair, who were 24 years old when BrewDog started.