Target joins book wars

By Anne D’Innocenzio

Associated Press

NEW YORK — Target Corp. has thrown itself into a heated price war on books expected to be top sellers.

The Minneapolis-based discounter said Monday that it will offer some of this season’s most anticipated book titles at $8.99, in line with recent moves by Walmart.com and Amazon.com.

Target says the price applies to pre-orders on Target.com of such books as “Breathless” by Dean Koontz and “Under the Dome” by Stephen King.

The book battle started Thursday, when Wal-Mart Stores Inc. said its Web site would charge just $10, with free shipping, for such upcoming hardcover releases as Sarah Palin’s “Going Rogue” and John Grisham’s “Ford County,” 60 percent or more off the regular cost.

Amazon.com, the largest online book seller, then matched the prices. The fight became even fiercer when the two competitors lowered the prices even further to $9 by Friday.

A check online Monday afternoon of several of the titles revealed that Target.com, Amazon and Walmart.com have similar prices. Walmart.com and Target.com are selling “Under the Dome” and “Breathless” at $8.99, a penny less than Amazon.com.

The price war, occurring as the critical holiday shopping season gets under way, is bad news for independent bookstores, as well as the large chain bookstores Borders Group Inc. and Barnes & Noble Inc.