Atlanta Business News 9:35 a.m. Wednesday, August 26, 2009

New KFC “Double Down” dumps the bun

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The Atlanta Journal-Constitution

Sometimes a sandwich is so big, so tasty and so thick that those carb-loaded bookends we call buns just aren’t necessary.

That’s the premise behind Kentucky Fried Chicken’s latest calorie-laden creation: the Double Down Chicken Sandwich, two chicken fillets hugging cheeses, bacon and sauce, sans the bun.

KFC hasn’t released actual caloric counts, but has told media outlets such as the Huffington Post that it estimates the sandwich to weigh in at roughly 600 calories. The Vancouver Sun, however, estimates the Double Down at nearly double that number, with 1,228 calories.

KFC has made more than one headline this year with new products. Untold numbers of consumers flocked to the chain earlier this year hoping to get a free taste of KFC’s new grilled chicken. But Georgians shouldn’t rush to a nearby KFC for this bird, however, as it’s only being tested in parts of Nebraska and Rhode Island.

No word on whether the Double Down will be offered with two grilled fillets, instead.

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