Those fluffy towels in 3,000 U.S. Marriott hotels will soon come with "Made in USA" tags, a move that will ultimately create 150 new jobs at manufacturer Standard Textile's facilities in Thomaston, Ga. and Union, S.C., at its Cincinnati headquarters, and throughout its supply chain.
Marriott, based in Bethesda, Md., became the first U.S. global hospitality company to commit to "Made in USA" towels at its American properties March 10.
Standard Textile will produce the towels and accompanying bath mats with 100 percent cotton fiber grown in the U.S.
Previously, Marriott towels were made in Jordan. Now, the company estimates their commitment will result in the annual production of 2.6 million bath towels and 4.9 million hand towels annually — about 5.6 pounds of textiles.
Bringing production back to the U.S. should also reduce greenhouse gas emissions by eliminating more than 300 ocean-going container shipments annually, says Marriott.
The "Made in USA" towels are already featured in some Marriott hotels, and ultimately will be stocked in U.S. hotels across all its brands, moderate to luxury, Courtyard Marriott to the Ritz-Carlton.
Marriott International has more than 4,400 properties in 87 countries and territories and reported revenues of more than $14 billion in fiscal year 2015. Founded in 1940, Standard Textile is also a global force, with 70 patents, 23 technology-driven manufacturing plants and distribution facilities in 12 countries.