First comes baby — then comes plastic and AAA batteries.

Every year when the American Baby Faire visits Atlanta, the newest bouncy seat, coolest gadget and trendiest pajama set are on display.

Beyond the usual this year, the 75,000-square-foot Cobb Galleria Centre space is turning green, showcasing everything from organic cotton clothing to organic juice boxes to wooden toys.

Jessica Hartschorn, senior lifestyle editor of American Baby magazine, organizer of the baby expo, says parents today are more concerned about product safety in response to news reports about lead-laced toys from China and the potentially dangerous chemical BPA found in plastic baby bottles.

Recent studies have linked bisphenol A to possible risks of heart disease and other ailments. Government officials say the levels of exposure to BPA — used extensively in the lining of food and drink containers, as well as baby bottles — is too low to pose a health risk. But some scientists believe the chemical poses a danger even at very low levels.

Atlanta mom Deidre Jacas, a member of the Atlanta moms group Mocha Moms, says she switched to BPA-free bottles and sippy cups but now wants do more.

She plans to attend the baby expo this weekend to research eco-conscious products.

“I am really looking forward to seeing the organic options and making a decision about what will work for my family,” says Jacas, mom to 13-month-old Joshua.

Still, she won’t be all business.

She signed up her toddler to compete in the baby crawl race.

“He is super fast!” she boasts.

THE GREEN BABY

Here’s a sneak peek at some of the earth-friendly products on display:

1. Organic baby bouncer

From the Nature’s Purest “Hug Me” Collection, this bouncer is made with organically grown cotton (no pesticides, chemicals or dyes). Available at Babies R Us stores. $49.99

2. BPA-free bottles

This Philips Avent BPA-free bottle doesn’t contain the polycarbonate plastic. Other features include a special valve built into the nipple allowing baby to control milk flow in a rhythm similar to breast-feeding. Available at many retail outlets. $18.99 twin pack

3. All-natural cleaning

Seventh Generation laundry detergent is nontoxic, hypoallergenic and biodegradable. It’s free of perfumes and dyes. Available at many retail outlets. $6.99

4. Organic clothes

Little Chickie organic onesies carry whimsical phrases such as “May contain peanut” and “I am the frosting.” Available at gwendesigns.com. $24 each

5. All-natural body lotion for mom

Sum-Bo-Shine Milk and Honey Lotion does not use parabens, sodium laurel sulfates, mineral oil or artificial fragrances. Available at many retail outlets. $12.99

EVENT INFORMATION

American Baby Faire

10 a.m.-5 p.m. Saturday, 11 a.m.-5 p.m. Sunday at Cobb Galleria Centre, 2 Galleria Parkway, Atlanta. $8 adults; grandparents and children under 12 free. americanbabyfaire.com.

• About the Faire: More than 100 exhibitors showcase some of the newest products for baby, from car seats and toys to flat screen video monitors. Nurses and fitness experts will do demonstrations on swaddling and how to get a workout using your stroller.