Turner sells digital media company PlayON Sports

Newly formed digital media company 2080 Media has bought the assets of PlayON Sports from Turner Sports International Enterprises, the company said Wednesday.

Financial terms of the deal were not disclosed.

PlayON Sports is a digital media company that produces and distributes untelevised, live events on the Internet. Its clients include the Atlanta Coast Conference, the Atlantic Sun Conference, the U.S. Soccer League and Raycom Media. The company will continue to operate under the same name.

David Rudolph, CEO of 2080 Media, said the company is going to focus on fast-growing high school markets as well.

“The bigger market long term is the high school market,” Rudolph said.

Rudolph, a former Turner executive, recently left the Atlanta-based media company after 13 years to form what is now 2080 Media. The company closed on a round of $3 million in financing last week. The lead investors were Imlay Investments; others included Buckhead Investment Partners and Noro-Moseley Partners.

Turner is a shareholder in 2080 Media.