Atlanta Peach magazine shuts down

Atlanta Peach magazine, the high-end monthly glossy launched in 2006 and devoted to style, celebrities and the city’s social and arts scene, has shut down.

Human resource representatives from parent company Niche Media Holdings arrived at the publication’s Buckhead offices Tuesday and informed publisher Elizabeth Schulte Roth and her staff that the magazine was suspending publication, citing the current economy.

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The company representatives then confiscated the staff’s corporate BlackBerrys. By early Wednesday morning, the Atlanta Peach magazine Web site had already been dismantled.

Atlanta Peach was the brainchild of Ocean Drive magazine president Jerry Powers, who wanted to replicate his trendy South Beach bible in Atlanta.

The glossy announced its arrival here in spring 2006 with a celebrity-drenched launch party at the InterContinental Buckhead. Attendees included music star Usher, actress Pamela Anderson and a mini-concert by hip-hop star Ludacris.

Last year, Ocean Drive Media announced a partnership with the New York-based Niche Media and the Las Vegas-based Greenspun Media Group to create what Powers at the time referred to as “the largest network of city-specific luxury publications in the country.”

The merger was created with the intention of allowing all three companies’ publications to tap into a total of 16 markets and an estimated 4.4 million readers.

Through a spokesperson, Roth said she could not discuss the matter. Reps for Niche Media and Greenspun Media were not immediately available Wednesday morning.