For the Journal-Constitution
Published on: 02/20/08
New York — Not to worry. Barbie is still preening, Elmo continues to giggle and Mr. Potato Head hasn't been reduced to French fries.
Despite a year littered with recalls and lead paint scares, the proverbial toy box is still overflowing at the American International Toy Fair, the annual industry trade show that continues through today.
Hasbro | ||
| Mr. Potato Head: Taters of the Lost Ark depicts the classic spud in Indy garb. | ||
| Kota the Triceratops ($300) is animatronic dinosaur that has sensors scattered throughout his body and responds to touch by roaring and moving his tail, head and horns.
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While trolling the Gotham convention halls and showroom floors, we noted seven trends that will come to play across store shelves this year. Kids, start clamoring.
EASY BEING GREEN
Toy recalls throughout 2007 are bringing green toys and toy-related environmentalism into vogue. Blue Orange Games, maker of popular board games such as Gobblet! and Froggy Boogie, strives to use wood in its products. For every tree used to create games, Blue Orange pledges to plant two trees in return. The company expects to plant more than 10,000 trees this year.
Atlanta-based plush toy maker Idbids uses organic, recycled and eco-friendly materials to make its Idbid kits ($49.99). Each kit includes three 9-inch plush toys made of organically grown Egyptian cotton, an organic cinch sack and a book and field guide printed on recycled paper. The toys should begin arriving at retailers in June.
TIME TO DRAW
Draw & Dream ($49.99), Playmates' interactive, portable arts studio, teaches kids 5 and older how to draw with instructional lessons, games and activities. Children insert a cartridge, and Draw & Dream projects images onto a sheet of paper, allowing the user to follow step-by-step instructions on drawing popular characters like Scooby-Doo, Hello Kitty and Batman. Recorded verbal prompts and music make things instructional and entertaining while kids draw, color and complete projects from paper airplanes to masks. Arriving in the fall, Draw & Dream includes the console, one software cartridge, four colored pencils and 20 sheets of drawing paper. Each cartridge includes 128 projected images and 40 projects. Additional cartridges will be available for $17.99 each.
CYBER ACTIVITY
Toys with online elements continue to be hot properties. The ME2 ($34.99) blends cyber world computer play with physical activity. Children 8 and older attach the cellphone-sized device to their clothes or slip it into their pockets. As the child walks, runs or buzzes about on his or her bike or skateboard, the ME2's sensors record the child's vertical, horizontal and diagonal movements. The more active the child is, the more points he or she gets. Kids use the included USB cable to connect the ME2 to a computer and use collected points to play games on the ME2 Web site while exploring online worlds and interacting with other gamers. ME2 will hit stores in August.
INDIANA JONES
With the new movie "Indiana Jones and the Kingdom of the Crystal Skull" hitting theaters this May, an ark-load of toys will be swinging into toy stores. Lego has playsets based on scenes from the popular film series, including the Temple Escape ($59.99), available in stores now. It depicts the infamous opening scene in "Raiders of the Lost Ark," complete with giant, rolling ball.
Hasbro has oodles of Indy-related toys, such as an electronic toy whip ($19.99), two sizes of action figures ($6.99-$9.99) and Mr. Potato Head: Taters of the Lost Ark ($14.99), which depicts the classic spud in Indy garb.
CUPCAKE CRAZE
Cupcakes are the hip dessert of the moment. Jakks Pacific stays in step with the trend with its Girl Gourmet Cupcake Maker ($29.99). Kids 8 and older create their own homemade cupcakes in minutes using one of four batter flavors, which are included. After children add water, stir and place the cupcake maker in the microwave for 30 seconds, they're ready to doll up the cupcake with the enclosed froster. The toy is scheduled for a fall release.
DINO MANIA
Even without a mega movie peg, dinosaurs are hot.
Mattel boasts two thunder lizards custom made for specific age groups. Its Fisher-Price division has Spike the Ultra Dinosaur ($139.99). This remote-controlled cartoony dino stands 3 feet tall and stomps around the room on command. His mouth opens, his eyes blink, his spikes flash in battle mode, and he'll even hop up on his hind legs. Designed for the 3- to 8-year-old set, Spike hits stores in June. Mattel's D-Rex ($150), a pet dinosaur for boys 6 and older that arrives this fall, responds to voice and touch, plays games and makes more than 100 noises.
Perhaps the most impressive is Kota the Triceratops ($300) from Hasbro's Playskool division. More than 40 inches long, the animatronic dinosaur has sensors scattered throughout his body and responds to touch by roaring and moving his tail, head and horns. He'll roar back when spoken to and munch on a toy leaf. Children 3 and older can climb on top of him, sit on the spring-loaded seat and pretend to ride. Kota has a scheduled fall release.
ELMO'S REVENGE
Just when you thought Fisher-Price couldn't come up with another technologically advanced version of Elmo, they've done it again. Poised to be the must-have toy for the 2008 holiday season, Elmo Live ($59.99) is like watching the famous Muppet come to life on "Sesame Street." His mouth opens and closes as he sings songs, plays games, and tells stories and jokes. He stands, sits on his stool, crosses his legs and flaps his arms. And kids 18 months and older interact by touching his nose, foot, back and belly. Elmo Live has an October release date and will be available for pre-order this spring. Start standing in line.
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