Delta chooses new advertising agency

Atlanta-based Delta Air Lines has chosen Wieden+Kennedy as its new advertising agency, the company announced Friday.

Wieden+Kennedy, founded in Portland, will lead the Delta account out of its New York office. The agency will work on a new advertising and brand campaign for the merged Delta. Delta said it will unveil the campaign to employees in late 2009 and externally in 2010.

Atlanta-based Delta closed its merger with Northwest Airlines last year.

Delta’s previous agency was Digitas, which will continue to do some work for the airline, and Northwest’s agency was Riley Hayes.