When the marriage was announced in May 2005, Wall Street blessed the union.
US Airways, a bankruptcy-bruised East Coast airline, and America West, a low-cost carrier working the other side of the Mississippi, would meld into a coast-to-coast juggernaut competing with United, Continental and Delta – the Atlanta-based airline now involved in merger talks.
US Airways stock struggled to reach $20 before the deal was approved. Fourteen months later, it soared beyond $63.
"A lot of people made a lot of money in that huge run-up," said Michael Derchin, an airline analyst with FTN Midwest Securities. "Wall Street absolutely loved it."
That was then. US Airways stock closed at $12.66 Thursday.
US Airways' rags-to-riches-to-ragged saga offers a cautionary tale for Delta Air Lines, expected soon to complete its courtship of either Northwest or United. Mergers often look good on paper – and can boost shareholder profits in the short run – but the successful union of two geographically and culturally different airlines saddled with their own problems isn't guaranteed.
Delta and its partner must blend fleets, maintenance and reservation systems, tackle union demands, combat high fuel costs, garner congressional and regulatory approval and stitch together a web of domestic and international flights.
"Forget Wall Street types who say there's very little overlap and that the merger will be smooth," said Michael Boyd, who runs an aviation consultancy in Evergreen, Colo. "Putting an airline together is not like snap, crackle, pop."
US Airways zipped along during the merger's first year. Bankruptcies — two for the old US Airways, one for America West — and money woes offered a streamlined, bare-bones operation at the outset. Sixty planes were mothballed. Separate headquarters were combined in Tempe, Ariz. Flights were scrubbed. Per-flight profitability rose.
The nation's fifth-largest airline, with 36,000 employees, unveiled a hostile takeover of Delta on Nov. 15, 2006. By the time the bid was withdrawn 10 weeks later, US Airways' stock had plunged 60 percent.
US Airways, though, suffered more fundamental problems. International flights – the biggest moneymakers and the industry's future – account for only 20 percent of US Airways' business. And customer service took it on the chin: lost reservations; delayed flights; long check-in lines.
Boyd, the airline consultant, says he won't fly US Airways again after a Denver to Charleston, W.Va., flight from hell last fall. He missed a connection in Charlotte while his plane waited on the tarmac for a gate to open up. He spent the night in a hotel.
"It was absolutely one of the messiest operations I've ever seen," Boyd said. "A merger does not enhance customer service; it makes it more difficult. Passengers pass on their problems to every employee they meet. That makes their job harder. That's another reason why a lot of these alleged synergies don't exist."
For the first half of 2007, US Airways logged the worst on-time performance of any of the 20 airlines tracked by the U.S. Department of Transportation. Lost baggage, ticketing problems, consumer complaints – US Airways consistently ranked near the bottom among major airlines in most categories last year, according to DOT.
"We're not proud of that," said Mike Flores, president of the company's East coast chapter of the flight attendants' union, which is involved in a contract dispute with the airline. Flores' group, for example, can only work old US Airways routes until a contract is signed — a scheduling inefficiency.
"It's not a seamless system," he said. "One of the key components of any airline merger is the merging of labor groups. US Airways hasn't done that. They're essentially still running two airlines."
The Federal Aviation Administration, though, granted US Airways a single operating certificate, the license airlines need to fly.
"We've definitely turned the corner and think we're headed in the right direction," US Airways spokesman Phil Gee said Tuesday. "Systems integration is behind us. Everybody is operating on the same system now."
But unions representing pilots, mechanics, ramp and baggage handlers and flight attendants remain contract-less more than two years after the merger was announced. Dueling, east-versus-west pilots' unions, in particular, trouble investors.
"They still have not been able to get the unions to agree on meshing seniority lists. They're still being run separately and that's the big, over-hanging problem right now from Wall Street's perspective," said analyst Derchin. "We'd like to see labor reach an agreement so this company can run as one company."
US Airways reached an accord with some customer-service workers last summer. It also hired 350 pilots and 200 flight attendants in 2007, although some were re-hires.
No airline survived unscathed the doubling of the price of oil. US Airways announced Thursday $79 million in losses during the fourth quarter of 2007. Yet the airline notched $427 million in net profit for the year. US Airways carried $3 billion in total cash and investments.
"For the last two-and-a-half years we've been focusing on integrating the airlines," spokesman Gee said. "Now we're able to move forward. We've created a stable airline built to be able to withstand an economic downturn."
Analysts and others aren't convinced, citing a managerial culture clash between West Coast regional-minded executives and their more globally-focused East Coast colleagues.
Flores said cold-weather flyers who needed to stow their coats, for example, complained when some first-class storage space was eliminated. And, when the catering manager cut back on supplies for international flights, in an effort to reduce weight, passengers got cranky.
America West "was a Kool-Aid culture when it started: everybody did everything," said analyst Boyd. "US Airways was the result of a bunch of mergers and several years of horrible losses and reverses and layoffs, so this wasn't, from a morale standpoint, the Good Ship Lollipop. But in fairness to (CEO) Doug Parker, if he hadn't stepped in, a lot of those US Airways people would be out of jobs today."

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Comments
By Colleen
May 14, 2008 8:42 PM | Link to this
A merger with Delta, or in all honesty, any other airline, would be a nightmare for all current US Airways pilots/flight attendants, etc. The merger with America West and subsequent union debachle would wither in its shadow. The "powers that be" in the US Airways decision-making chairs have given away a majority of the benefits, including pay rate, and more importantly, seniority to the America West employees. The "Westies", pilots who are practically newly hired have seniority over US Airways pilots and flight attendants who have 5, 10 or 15 years of seniority over them. Another merger would bury the US Airways pilots and flight attendants underneath not only the Westies but the Delta crews as well. Taking pay years behind their seniority and losing benefits and the ability to hold a line and being forced to either be on the "reserve" list or furloughed!
By John Porter
Feb 18, 2008 10:56 AM | Link to this
David,
I think you need to say "no" to drugs. US Airways is an absolute carwreck that can't even keep it's promises to it's own employees. They continue to lower their standards for pilots because no one in their right mind would want to work there, longterm. It's a bad situation.
By David
Feb 2, 2008 9:10 PM | Link to this
USAirways is on its way to great things. The company still has a lot to deal with, mostly the unions agreeing, but over the next 3-5 years the airline will do amazing. New international routes out of Philadelphia and Charlotte as well as Phoenix will begin. The airline has to bulk up or merge,one of the two. 20% international will not be enough for the airline to survive. All airlines face problems. Im SOOO glad the Delta-Merger deal didnt happen. Talk about clashing cultures. That would have been a true nightmare. Philadelphia is improving. I recently flew in to PHL and never stopped between landing and the gate. Good things happening at USAirways!!
By Adam
Jan 29, 2008 6:12 PM | Link to this
I used to work at US Airways in customer service at the Philadelphia airport before and after the merger. The company was very stingy, paid terrible wages, had hardly any training, had rodent infested break rooms and boarding areas, and a lot of employees promote a culture amongst eachother of hating customers. The "passenger" was oftened talk of as the enemy when I worked there. Simply because so many of the employees hated working and hated serving someone. It was also hard to want to do your job happily when your superiors were people with little to no experience in airlines or management and were incredibly sloppy. I'm glad I don't work there anymore and I would try to avoid flying them if at all possible.
By John
Jan 28, 2008 10:03 PM | Link to this
Philadelphia may be all the things that you say, but Southwest
sure wants a piece of it. You can't blame US Airways for
Philadelphia International Airport. Blame the city of Philadelphia. US Airways serves the city of Philadelphia, but
those assets could be moved elesewhere any day. Philadelphia
is not even a safe city to vist. Murder capital USA I think?
I don't enjoy it at all. Philly needs to fix itself. US Airways
can't do it for them.
By Don
Jan 25, 2008 9:51 PM | Link to this
I won't fly US Airways overseas again. Partnered w/ Lufthansa, last year we flew a USAir plane to Europe and Lufthansa plane back to the USA [Charlotte] The USAir plane was dirty, crowded and the food service was not good at all. Talk about a cattle car. We now fly exclusively Lufthansa both ways. We also have friends who booked USAir Charlotte to Denver. Bad news...skis go one direction, luggage another. You're lucky if you get there with any of it. I could go on...cancelled flights , late departures. USAir, not me.
By Reid in EAV
Jan 25, 2008 9:21 PM | Link to this
Anyone who took at face value Doug Parker's promise to keep all Delta jobs intact does not need to be accusing anyone else of "drinking kool-aid."
By borodawg
Jan 25, 2008 8:11 PM | Link to this
Bill, you proved you're a moron by your comments and by posting twice. How do you figure Delta will "...get saddled with NW"? There are several possible scenarios that don't include a merger with NW. Have you heard or read from R. Anderson himself that Delta is going after NW? No. And, for instance, an out of the box marketing alliance with any or all of the Sky Team partners, AF in particular, could be more profitable and synergistic than a merger.
By Bill
Jan 25, 2008 4:59 PM | Link to this
Well, sure, USAirways has some problems, but it's like Boyd said in the article: If Parker hadn't stepped in, people would be out of a job. And you know what? You Delta kool-aid drinkers fought so hard and mean against a guy who had promised to keep your jobs intact (AND benchmark salaries) that you deserve what's coming toward you like a freight train. NW is a mean - and I mean MEAN - culture. And UA has to keep its HQ in Chicago as part of a tax deal it got from the city or repay the city (and we're talking millions of dollars here). So I think you are going to get saddled with NW. And that'll be a very nasty mess - Yipppie-ki-yay! So much for "Keep Delta MY Delta". How's that kool-aid taste now, y'all?
By Bill
Jan 25, 2008 4:56 PM | Link to this
Well, sure, USAirways has some problems, but it's like Boyd said in the article: If Parker hadn't stepped in, people would be out of a job. And you know what? You Delta kool-aid drinkers fought so hard and mean against a guy who had promised to keep your jobs intact (AND benchmark salaries) that you deserve what's coming toward you like a freight train. NW is a mean - and I mean MEAN - culture. And UA has to keep its HQ in Chicago as part of a tax deal it got from the city or repay the city (and we're talking millions of dollars here). So I think you are going to get saddled with NW. And that'll be a very nasty mess - Yipppie-ki-yay! So much for "Keep Delta MY Delta". How's that kool-aid taste now, y'all?
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