Pepsi picks its first chief marketing officer

PepsiCo has named Jill Beraud, former chief marketing officer for Victoria’s Secret, as its chief marketing officer, the Purchase, N.Y.,-based food and beverage company announced Wednesday.

Beraud spent the past 13 years with Limited Brands, where she worked with brands such as Victoria’s Secret, Bath & Body Works, C.O. Bigelow, Henri Bendel, Limited Stores and Express.

The chief marketing officer role is a new position at PepsiCo. The company’s top business lines include Pepsi-Cola beverages, Gatorade sports drinks, Tropicana juices, Frito-Lay snacks and Quaker foods. Beraud will report to PepsiCo Chairwoman and CEO Indra Nooyi.

“We have some of the world’s strongest brands and some of the world’s greatest marketers, but never have we integrated our marketing efforts in a holistic, global and disciplined fashion across the PepsiCo enterprise,” Nooyi said in a press statement. “Jill has a proven track record of building brands and delivering profitable sales growth through innovative marketing. Her experience overseeing the entire Limited Brands portfolio as well as her consumer goods background will enable us to integrate our brand marketing efforts and stay ahead of macro consumer trends with a deeper level of sophistication.”