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The Atlanta Journal-Constitution
Published on: 05/09/08
Olympic-themed Coke cans, bottles and packages will start hitting stores May 19, Atlanta-based Coca-Cola Co. said Friday.
The cans, bottles and packages will feature for the first time the Coca-Cola script in different languages in the United States. New designs will appear every two to three weeks.
Coca-Cola Co. | ||
| An example of Coke's Olympic-themed packaging. | ||
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Languages for the cans and fridge packs include Ethiopian, Russian, Thai and Mandarin. Coke's 20-ounce bottles will feature languages from Bangladesh, China, Egypt, Georgia, Israel, Korea, Nepal and Sri Lanka. The cans, fridge packs and bottles also will come in English versions.
In addition, Coke will feature a special "six pack" of athletes on packaging and in advertising. The athletes include swimmer Natalie Coughlin and basketball player LeBron James. Coca-Cola is a top sponsor of the Beijing Olympics.
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