Weather

Partly Cloudy

77° F

Pollen 8

| Traffic

Coke CEO notes progress but says more work lies ahead


The Atlanta Journal-Constitution
Published on: 05/08/08

Atlanta-based Coca-Cola Co. has been re-energized but the world's largest beverage firm has more room for improvement, Coke Chairman and Chief Executive Officer Neville Isdell said Wednesday night.

"The moment you declare victory ... you have just sown the first seeds of your defeat," Isdell said in an address to ACG Atlanta, the local chapter for the Association for Corporate Growth.

COCA-COLA NEWS
Latest Headlines:
Coke photo galleries
More Coke news
Business news

ACG Atlanta, a group of business professionals involved in mergers and acquisitions, presented the Coke chief with the Bernie Abrams Leadership Award.

Isdell came out of retirement to become Coke chairman and CEO in 2004, returning to the company at a time when its growth was slowing and employee morale was low. Isdell will be replaced July 1 as CEO by Muhtar Kent, Coke's president and chief operating officer. Isdell will serve as chairman of the Coke board until the 2009 shareholders meeting.

Coke has made key changes in the past few years, Isdell said. Employee morale is higher, he said. Coke has mended relationships with its bottlers, Isdell said.

"It was contentious before," he said. "Now, it's constructive."

Coke has broadened its portfolio, acquiring brands such as Glaceau's Vitaminwater, Isdell said.

It also has revived the core Coca-Cola soft-drink brand, something analysts and the media doubted could be done, he said. Coke's carbonated soft drink case volume rose 3 percent in the first quarter.

Coke, though, must continue to innovate, he said. He cited Coke Zero, a no-calorie soft drink introduced in 2005 that's become one of the company's billion-dollar brands in terms of annual sales.

"Let me tell you, there's much more in the pipeline," Isdell said.

Coke also must work to become what Isdell called a "21st century company." Profits and growth are not enough to determine success, he said.

Coke has to become a true global partner, helping address issues such as the preservation of natural resources, Isdell said. Coke must work to ensure the "sustainability of every community within which we operate," he said.

Vote for this story!

Related Subjects

Inside AJC.COM

Atlanta's best shoe store

Atlanta's best shoe store

Is it therapy to buy a pair of shoes? Discuss ... or nominate your favorite place to find those shoes!

More meat, please

More meat, please

McDonald's has unveiled a line of bigger burgers that will satisfy large appetites and scare cardiologists.

BET Awards

BET Awards

Photos: Janet Jackson, Monica, Maxwell, Jamie Foxx, New Edition, Keri Hilson, Ciara and more!

Private Quarters Splurge

Private Quarters Splurge

Husband and wife architects created a modern house that's still warm and inviting.

She lost 60 pounds!

She lost 60 pounds!

"My confidence is through the roof ... I can do anything," says Sonya Moste of Fayetteville.

Ultimate Braves fans

Ultimate Braves fans

Francoeur's Franks? Shef's Chefs? Just some of the passionate fans who have cheered the team.

Kudzu Services » Find the right people for the job