The line in the Cola Wars will be drawn this spring at Baker Street.

As a side effect of drought restrictions, a Pepsi-sponsored movie series has been moved to Centennial Olympic Park, meaning a major presence from Coke's chief rival will be across the street from the new World of Coca-Cola.

Peachtree TV, host and organizer of Screen on the Green, released details Tuesday about the popular outdoor movies series, including marketing tie-ins for the top sponsor.

Somers, N.Y.,-based Pepsi Bottling Group, PepsiCo Inc.'s largest bottling partner, will be the presenting sponsor of Screen on the Green, which runs for five Thursdays starting May 29.

Screen on the Green and a host of Atlanta festivals were originally slated for Piedmont Park in Midtown.

But drought restrictions imposed on Piedmont Park moved the series a few miles south this year to Centennial Olympic Park. That puts it adjacent to the new World of Coca-Cola, a shiny shrine opened last year to celebrate all things great about Coca-Cola.

The sponsorship was not meant to show up Coke on its home turf, said Pepsi Bottling Group spokesman Jeff Dahncke. Pepsi saw the series and the venue as a good chance to reach customers, he said.

"Obviously, our competition being based in Atlanta can give the impression that anything we do in the city is in their backyard," Dahncke said. "But the fact is we have a very strong business in and around the city and there are many consumers there who enjoy our products."

As part of its sponsorship, Pepsi will have prominent signs at the park, a Pepsi Chill Lounge, featuring samples of Pepsi products, and plenty of Pepsi drinks for sale.

In other words, don't ask for a Coke at the concession stand.

"As presenting sponsor, we have exclusive rights over the beverages sold at the concession stands in the park on each of those Thursday evenings," Dahncke said.

Attendees, though, don't have to settle for Pepsi, Coke spokesman Scott Williamson said.

"We hope folks enjoy the movies," Williamson said. "If they're looking for real refreshment, they can stroll over to the World of Coca-Cola for a taste of the real thing."

In addition to the marketing efforts for Pepsi, the series represents a key promotion for Peachtree TV, a station launched last fall by Turner Broadcasting aimed at metro Atlanta. Screen on the Green had previously been hosted by Turner Classic Movies.

"It really made sense to align the Peachtree TV brand, being all about Atlanta, with Screen on the Green," said Tom Stevens, senior vice president for Peachtree TV ad sales.

For more information about Screen on the Green, visit www.peachtreetv.com.