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Darfur rights group plans to picket World of Coke
Group gives Coke a "D" for efforts involving Sudan
The Atlanta Journal-Constitution
Published on: 04/24/08
The protests over the Beijing Summer Games will visit Atlanta this weekend, giving Coca-Cola Co.'s home turf a taste of the controversy that has followed the Olympic torch around the globe.
Dream for Darfur, a New York-based human rights group, said Thursday it will protest outside Coke sites in Atlanta and New York as the organization targets Olympic sponsors for what it deems a lack of action to address bloodshed in Sudan.
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China is the top trading partner and a major weapons supplier to the Sudanese government, which experts say has fueled a conflict that has killed some 200,000 people in its Darfur region.
Protesters will be outside the World of Coca-Cola, a downtown Atlanta attraction, on Saturday and Coke's New York offices on Sunday. Atlanta-based United Parcel Service Inc., another Olympic sponsor, also could be picketed, but Dream for Darfur did not give details on when it could visit a UPS site.
In a report issued Thursday, Dream for Darfur gave 16 of 19 Olympic sponsors a failing grade.
Eastman Kodak Co. and Adidas Group received passing grades for publicly urging the United Nations to send a large civilian police force into Sudan. McDonald's Corp. also passed for taking private actions.
Dream for Darfur gave Coke a 'D' and UPS an 'F' for failing to take action with U.N. or Olympic officials.
In a conference call, Dream for Darfur officials said companies were afraid of upsetting the Chinese government.
"They appeased China, and the price of their appeasement is silence in the face of genocide and the worst kinds of human rights abuses," said actress and activist Mia Farrow, chairwoman of Dream for Darfur's advisory committee.
Coke fired back, saying in a statement Thursday that Dream for Darfur had "not eased the suffering of a single individual on the ground in Darfur."
Coke is working with non-profit groups, including the International Committee of the Red Cross, to provide humanitarian aid to the region, the company said.
"At the Coca-Cola Co., we have chosen to support immediate relief to those on the ground, provide at least $5 million in investments to address the conflict's water issues and support efforts to bring key parties together to develop long-term solutions," Coke said in the statement.
UPS said it did not view the Olympics as a political event.
"Political issues should be dealt with by the governing bodies that are affected," said UPS spokeswoman Lynnette McIntire. "Our sponsorship of the Olympics is built around the spirit of the games, which is really to allow athletic competition and to promote harmony and healthy competition between nations on the sporting field. That's why we're involved with the sponsorship."
She said the best way for UPS to address Darfur is through relief organizations. UPS has donated $100,000 to Africare, and it has given CARE $1 million over 14 years and underwritten its emergency transportation shipping fund, she said.
Dream for Darfur officials said they were pleased that UPS and Coke were providing relief aid, but they said the companies could do more to affect the overall situation.
They took issue with Coke's assertion that Dream for Darfur was not helping people in Darfur. The group's mission is to change international policy so the violence stops, its leaders said.
If it wanted, Coke could help change policy in the region, said Dream for Darfur executive director Jill Savitt.
"Coke is the biggest brand on the planet," Savitt said. "They have marketed themselves successfully. They know about brand management. They could help guide China and help China get a foreign policy victory going into the games that it sorely needs."
Dream for Darfur is not calling for a formal boycott of Olympic sponsor products, but the group said it will continue to pressure companies for action and that consumers should be aware of company stances. "We all have now consumer choices," Farrow said. "If you need a soft drink, you might consider Pepsi."
Rachel Tobin Ramos contributed to this article.Vote for this story!
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