Coke Zero encourages facial profiling
The Atlanta Journal-Constitution
Coke Zero hopes to connect Facebook users with their look-alikes from around the world.
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Launched by Atlanta-based Coca-Cola Co., the Coke Zero Facial Profiler is a marketing use of face-detection technology. Facebook users can take their pictures, upload them, view their matches and connect to them through the application. They can go to www.cocacolazero.com or http://apps.facebook.com/facialprofiler/ .
The idea, according to Coca-Cola: Coke Zero is the mirror image of regular Coke. Thus, online users can find their own mirror image in real life. The creation of a Coke Zero “face database,” with more than 110,000 people who uploaded photos, took two months. Now, those users can find out who in the world may share their likeness.
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