Coke mini can to debut in D.C., New York

By Joe Guy Collier

The Atlanta Journal-Constitution

Coca-Cola Co. will launch in December a sleek 90-calorie mini can in Washington, D.C., and New York City, the company said Wednesday.

Courtesy of Coca-Cola Co. Coca-Cola is rolling out a new 90-calorie mini can late this year in Washington, D.C., and New York City. It will be added to the rest of the United States in early 2010.

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A roll-out to the rest of the United States is expected to be underway by March 2010.

Atlanta-based Coca-Cola, the world’s largest beverage firm, announced the new can option earlier this month as part of its efforts to provide more choices and information to health-conscious consumers.

The 7.5 ounce mini can will be sold in eight packs. In addition to regular Coca-Cola, the packaging will include Sprite, Fanta Orange, Cherry Coca-Cola and Barq’s Root Beer.

“The Coca-Cola mini can is a great option for smaller thirst occasions and for calorie-conscious consumers,” said Hendrik Steckhan, president and general manager of Coca-Cola North America Sparkling Beverages, in a press statement. “Our new sleek mini can supports the idea of moderation and offers people yet another way to enjoy their favorite Coca-Cola beverage.”