Coke invests in coconut water
The Atlanta Journal-Constitution
Coca-Cola Co. said it has become a minority investor in Zico Beverages, a California-based maker of coconut water beverages.
Atlanta-based Coca-Cola and other partners invested $15 million for less than 20 percent of Zico, according to a joint press release by the companies. Zico is marketed as a sports drink with more potassium than a banana.
Other investors include Jesse Itzler, principal of Suite 850 and co-founder of Marquis Jets. Suite 850 is a brand incubator and marketing firm.
Beverage Digest reported last week through Twitter that Coca-Cola and Zico were nearing a deal. In August, PepsiCo bought Brazilian coconut company Amacoco.
Smart Shopping
starts here!
This week's inserts | Today's Deals | Grocery Coupons
Grad School / MBA a ticket to success? Earning power | How to pay | Atlanta programs
Today's Deal
Get the deal of the day at DealSwarm.
Inside ajc.com
2012 graduates
Join us in celebrating the 2012 graduates, and send us photos of your favorite graduates.
Success after 'SNL'
Kristen Wiig joins a number of successful alums who've gained success after "Saturday Night Live."
Itsy bitsy bikini
As summer gets its unofficial welcome, see what the swimsuit trends will be poolside this summer.
Photos of the week
The AJC's photo staff selects the week's best photos from around town and around the globe.
Can you see the change?
What's altered in the two photos? See how you score when you play the Find 5 Challenge!
