Coke creating uniform look for juices
For the AJC
Coca-Cola Co. unveiled Tuesday common packaging for its key juice brands around the world that it hopes will give it an edge over competitors.
The Atlanta-based beverage giant has more than 100 juice and juice drink brands, including Minute Maid, Del Valle, Andina and Cappy, in 145 countries. Starting with a roll-out that begins this month in the United States, its mainstream juice brands will have uniform packaging, Coca-Cola announced during an investors conference in Atlanta.
The design builds on the Minute Maid look, featuring a black rectangle, white lettering and green horizon mark for the logo. It also has large images of fresh fruit and trees.
The common packaging will help Coca-Cola, the world’s largest juice and juice drink company, become more efficient and effective in the category, said Brian Kelley, president of still beverages and supply chain for Coca-Cola North America.
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