Coke becomes investor in Zico Beverages
The Atlanta Journal-Constitution
Coca-Cola Co. has become a minority investor in Zico Beverages, a California-based maker of coconut water beverages.
Atlanta-based Coca-Cola and other partners invested $15 million in Zico to help with growth and expansion, the companies said Tuesday in a press release. Zico is marketed as a sports drink with more potassium than a banana.
Other investors include Jesse Itzler, principal of Suite 850 and co-founder of Marquis Jets. Suite 850 is a brand incubator and marketing firm. In August, PepsiCo bought Brazilian coconut company Amacoco.
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