The Braves are trying to make season tickets easier to share and more enticing to buy for a computer-savvy generation.

Using the brainchild of some San Francisco Giants season-ticket holders, the Braves have launched SplitSeason tickets. It's a computer program fans can use to organize, buy and divide up their season tickets.

In the past, season tickets might have seemed only accessible to corporations or individuals with the money and the time to spend on the phone or on e-mail organizing a group. Then they might have had to meet in person to sort through 83 home games (including two exhibitions).

This program makes divvying up tickets only a handful of clicks away. How does it work?

Think E-vite. Fans can use e-mail to drum up interest among friends, family and co-workers to go into buying season ticket packages with them.

Think fantasy draft on-line. Fans in the group can then prioritize which games they want to see and hold an on-line draft to select games.

The Giants first started using this system for existing season-ticket holders, but thanks to the Braves' interest in using it to create new season-ticket holders, the software now includes an invitation portion.

The program is cutting edge in pro sports and worth it to the Braves, who are invested in trying to boost season-ticket sales from a drop-off of about 10,000 four years ago.

Derek Schiller, Braves executive vice president of sales and marketing, said it's about finding new season-ticket holders as well as pleasing the existing ones.

"It's a fun way to get together in an online community," Schiller said. "It probably takes the place of what happened at a sports bar over a few beers and tearing up the tickets. It might even create a more fair and equitable way to do that."

Schiller got a feel for the system during an online demonstration.

"It's so user-friendly," he said. "And it's also fun."

See for yourself:

• Step 1: Log on to www.braves.com/splitseasontickets and create an account. Choose the number of games you as the group leader would like to purchase and the price range you'd like to spend.

• Step 2: Type in e-mail addresses of friends and family to invite and send a personal message, which will have the price range included.

• Step 3: Invitees can write back with yes, no or maybe and how many games they want. There's an option for them to invite their own friends and family, allowing the network to grow.

• Step 4: The group leader can decide who gets how many games and then purchase the tickets, based on price and location available at Turner Field.

• Step 5: To prepare for drafting who gets what games, the program will prioritize a list of home games based on what's important to that invitee — opponent, day of the week, month, start time or promotions.

• Step 6: Either by going online or by just submitting a list of games, a draft is held to decide who gets what games. The group leader can customize the draft to his or her wishes. A final schedule is available to print out or e-mail.