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Austin drops from 44th to 47th largest U.S. TV market
Austin’s growing, but not as fast as comparable U.S. cities, according to new numbers out today from Nielsen Media Research.
Nielsen, which provides broadcasters nationwide with ratings data used to set advertising rates, is out with its 2011-2012 list of U.S. TV markets, ranked by audience size. Austin, which has been steadily moving up in recent years, tumbled from 44th to 47th.
While the number of viewers in the Austin TV market is up — 707,430 this season vs. 686,830 in 2010-2011 — three other cities saw more growth and were able to jump ahead of us: Oklahoma City, Okla.; Albuquerque, N.M.; and Greensboro-Winston-Salem-High Point, N.C.
Dallas remains the largest Texas TV market, coming in at No. 5. Houston is 10th, and San Antonio is 36th.
View a PDF of the full list here.
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