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Near record-low ratings for Monday’s ‘bachelor’ premiere

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Dale Roe writes about television for the Austin American-Statesman.

He's worked at the American-Statesman for 10 years and has written family movie and video game reviews as well as watched lots of TV. Dale directs, writes and performs with Austin's Gag Reflex comedy ensemble, is a freelance illustrator and has contributed stories and reviews to Macworld magazine. He lives in Round Rock with his wife, two children and a dog named Apollo who barks whenever he hears another dog bark on television.

Dale Roe writes about television for the Austin American-Statesman.

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The entry titled "Near record-low ratings for Monday's 'bachelor' premiere."

By Dale Roe | Tuesday, January 4, 2011, 02:47 PM

According to Entertainment Weekly, Monday night’s Season 15 debut of “The Bachelor” posted the series’ second-lowest premiere numbers ever, attracting only 8.9 million viewers.

This season marks the first time a former bachelor — Austinite Brad Womack, who left two finalists stranded at the end of Season 11 by choosing neither of them — has returned for a second round.

From the article:

The two-hour reality show only averaged a 2.9 rating/7 share among adults 18-49, down 12 percent from its last midseason premiere on Jan. 4, 2010. (Each 18-49 ratings point represents 1.3 million viewers).

The story noted that ABC tried to pull good news from the ratings, pointing out that the show was number one among female viewers aged 18-34.

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