Austin360 blogs > TV Blog > Archives > 2010 > July > 15 > Entry

AT&T and Rainbow Media solve carriage crisis

A joint statement from AT&T and Rainbow Media marks the end of the latest carriage crisis. A deadline of midnight Wednesday passed without a resolution, but the parties were able to come to terms today. At stake was programming for U-verse customers from IFC, WE tv and AMC — including the wildly popular “Mad Men,” which begins its fourth season on Sunday, July 25.

The companies have been engaged in a war of words in the form of crawls that appeared over potentially affected programming urging customers to call toll-free numbers and visit websites in support of either side.

Here’s the statement:

We are happy to report that AMC, IFC and WE tv will remain on AT&T U-verse TV. We’re very satisfied that we were able to reach the fair deal we wanted for our customers — one that includes the right content, across platforms, at prices that are in line with the marketplace, and that helps us with important strategic content initiatives. We are very grateful to our customers for their support.

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