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Austin May sweeps results
Not much has changed in the local ratings wars. The November 2009 sweeps ratings reflected the programming shakeups at KEYE, where new local morning and afternoon programming was introduced. The CBS affiliate had just replaced its morning news program with a simulcast of Mix 94.7 radio team JB and Sandy, and created a new afternoon lifestyle program, “We Are Austin Live,” for former morning news co-anchor Michelle Valles.
Ratings for the morning program are just a tenth of a point lower in May than they were in the November sweeps period while the afternoon program’s numbers are down two tenths of a point. Both trail other network affiliates in their time slots. At the time they were introduced, KEYE director of creative services Jerry Wagley labeled both programs “long-term plays” and suggested that it would take time for the new and different programs to build an audience.
The other big news is the increase in the numbers for NBC affiliate KXAN’s 10 p.m. newscast. Last November, the program’s ratings were down 26.5 percent from where they were prior to NBC’s disastrous introduction of the primetime “Jay Leno Show.” Eric Lassberg, the station’s general manager, said that a strong lead in was “critical” to the success of a nightly newscast. Post-Leno, KXAN’s 10 p.m. newscast has regained more than a full ratings point.
KAKW, Austin’s Univision affiliate, tied KTBC in the 5 p.m. slot, bested last-place CBS in the 5:30 p.m. network news battle and topped KEYE’s local news at 6 p.m. ABC affiliate KVUE held onto the top spot at 5, 6 and 10 p.m., while NBC affiliate KXAN retains sole possession of leadership in the 6 a.m. slot.
Here are selected May overnight Nielsen ratings (a rating is 1 percent of the 678,730 TV households in the Austin viewing area). We included the 9 p.m. hour to reflect the comparative ratings of KTBC’s “Fox 7 News at 9” and KNVA’s “KXAN Austin News,” and the 4 p.m. hour to show the rating for “We Are Austin Live.”
6 a.m. local news
KXAN 3.0
KVUE 2.6
KTBC 2.0
KEYE 0.6
KAKW 0.3
4 p.m.
KVUE (‘The Oprah Winfrey Show’) 4.6
KTBC (‘Judge Judy’) 2.8
KXAN (‘Jeopardy!’) 2.8
KAKW (‘Primer Impacto’) 1.8
KEYE (‘We Are Austin Live’) 0.9
KNVA (‘Tyra Show’) 0.4
5 p.m. local news
KVUE 5.6
KXAN 3.0
KAKW 2.6
KTBC 2.6
KEYE (‘Insider’) 1.2
KNVA (‘Everybody Loves Raymond’) 0.7
5:30 p.m. network news
ABC 5.7
NBC 4.5
KAKW 2.8
CBS 1.5
6 p.m. local news
KVUE 5.3
KXAN 4.3
KAKW (‘Mi Pecado’) 3.0
KTBC (‘TMZ’) 2.3
KEYE 2.1
KNVA (‘Friends’) 1.6
9 p.m.
CBS 7.2
ABC 6.5
NBC 4.6
KTBC (‘Fox 7 News at 9’) 4.2
KNVA (KXAN Austin News) 1.0
10 p.m. local news
KVUE 6.6
KEYE 4.9
KXAN 4.8
KTBC (‘The Simpsons’) 2.9
KNVA (‘The Office’) 0.9
Source: Nielsen Media Research
Permalink | Comments (5) | Post your comment Categories: Local news, Ratings
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By Caroline
August 25, 2010 5:54 PM | Link to this
KEYE has really lost touch with the audience and it shows. Must be some icebergs running the deciders there, because they have lost the people. it's boring as --!Why doesn'tCBS fix this?
By Mike
June 7, 2010 4:18 PM | Link to this
I don't care what anyone says, TV is not as easy as it looks and it takes intelligent and savvy people that can see things from the viewers perspective to lead people and to make the ratings climb. It was only three years ago that KEYE was on top of the news race at 10pm and was tied for first at 6pm. New leadership at the top, change for change sake and for cost cutting purposes KEYE is now at the very bottom of the ratings. Some would say you get what you deserve, but KEYE has some great people that deserve better leadership. THEY don't deserve this.
By Mike
June 1, 2010 1:29 PM | Link to this
KEYE's 4 pm show is painful to watch. I hope it gets pulled off the air. It is not well doneand looks very low budget.
By Dave
May 31, 2010 8:31 PM | Link to this
I used to be completly devoted to the KEYE morning news. Ever since they did the big cheif meteorologist shake up I haven't watched any of their news broadcasts. I just can't figure out why things need to change for the sake of change. "If it ain't broke don't try to fix it."
By Hank
May 30, 2010 6:38 AM | Link to this
No wonder KEYE's ratings are so low at 6 am, watching a radio morning show instead of a real-live made for television program is without a doubt the single most boring way to start a day. Watching 2 guys sit and talk into mics is NOT good tv.....