Austin360 blogs > TV Blog > Archives > 2010 > February > 08 > Entry
Super Bowl nets super ratings
The Associated press is reporting that Super Bowl XLVII netted the highest overnight ratings in 23 years, according to preliminary measurements from America’s 55 biggest media markets as measured by the Nielsen Company.
The broadcast garnered a 46.4 rating, compared to a 42.1 overnight measurement for last year’s game (a ratings point represents 1,149,000 households, or 1 percent of the nation’s estimated 114.9 million TV homes). The overnight numbers for this year’s game were the largest since the New York Giants took on the Denver Broncos in 1987.
UPDATE: The Associated Press has added that Sunday’s Colt’s-Saints match up was watched by more than 106 million people, making it the most-watched program in television history (surpassing the 1983 finale of “M-A-S-H,” with 105.97 million viewers).
Another interesting Nielsen measurement concerned commercial viewing. The Dorito’s ad with the little boy drawing the line with his mom’s suitor was stopped and played back in 15 percent of homes with the digital video recorder, the company reports.
The David Letterman/Jay Leno/Oprah Winfrey ad came in second and the Snicker’s ad with Betty White and Abe Vigoda came in third place.
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