Austin360 blogs > TV Blog > Archives > 2010 > January > 06 > Entry

Will BCS game be ratings champ?

The last time the University of Texas Longhorns played for the national title in football, it was the most-watched championship game of the BCS era. A new post at nielsen.com looks at how Thursday’s game, which pits UT against the University of Alabama, might stack up.

Some interesting tidbits from the story: Almost a third of Austin households watched Texas vs. Nebraska in the Big 12 championship game; Austin ranks 9th among all markets in watching bowl games so far this season. No. 1 is Birmingham, Ala.

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