Austin360 blogs > TV Blog > Archives > 2009 > March > 27 > Entry

CNN slips to third?

Nielsen Media Research is expected to report that when the March ratings period ends today, CNN is expected to finish third in prime-time newscasts.

That’s a blow to CNN, which pioneered the cable news genre about 30 years ago, the Associated Press reports. Fox News Channel is the leader, by far, but MSNBC has surged ahead of CNN, mainly because of the Keith Olbermann/Rachel Maddow shows.

Both Fox and MSNBC feature an opinionated lineup, but CNN mainly plays it straight.

In response to the development, CNN said it remains healthy and that it will not stray from the straight news path, the AP reports.

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