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KVUE is No. 1 in local news — again
In the recently completed Nielsen ratings for February, KVUE dominated in every major local news period, starting with the early morning news and winding up with the late news at 10 p.m.
KVUE’s 5 p.m. news, anchored by Olga Campos and Tyler Sieswerda, raked in almost three times as many viewers as KTBC, the closest competitor.
But a harbinger of things to come may be KEYE squeaking out a second-place position at 10 p.m., bumping KXAN to third place. Is “The Ron and Judy Show” on KEYE finally catching on? The CBS station has had lots of ups and downs, but maybe the big ship is turning around.
On the other hand, KEYE finished dead last in the early morning news race and third at 5 and 6 p.m. Changes in local news tend to be glacial.
KXAN, meanwhile, has suffered through considerable behind-the-scenes tumult (churning through several news directors and a station manager). And it hasn’t helped that NBC is in a major slump. Nevertheless, KXAN remains a strong contender at 6 p.m. and only a fraction behind KEYE at 10 p.m.
Look for more details on the February sweeps in Diane Holloway’s March 13 column.
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