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Friday, December 29, 2006
November sweeps: KVUE leads local news and ABC tops prime-time favorites
The full results of the November sweeps are in — total TV households and demographic information.
What’s new and earth-shaking? Well, not really very much.
KVUE, Austin’s ABC affiliate owned by Belo Corp., maintained its crown as the local news leader weeknights at 5, 6 and 10 p.m.
KXAN, the NBC affiliate owned by LIN television (and the station that has seen more comings and goings than a liquor store before New Year’s Eve), kept its strong second place at 6 p.m.
But KXAN came within a fraction of a rating point of getting nipped for No. 2 at 10 p.m., where CBS-owned KEYE surged on the strength of CBS’s prime-time lineup.
The numbers weren’t so happy for KEYE elsewhere. At 5 p.m., KEYE, anchored by Austin vets Judy Maggio and Ron Oliveira, was thumped by “Jeopardy” on KXAN and by “The Simpsons” on KTBC at 6 p.m. Ouch!
On the network news front, Austin still puts ABC’s news at No. 1, followed by NBC and CBS.
Among prime-time shows, we were just like everybody else, boosting ABC series such as “Grey’s Anatomy,” “Dancing with the Stars” and “Desperate Housewives” to the top of the ratings chart. Only one NBC show topped our charts — “Deal or No Deal.”
Check out rating details below, provided by Nielsen Media Research.
NOVEMBER NIELSENS
Note: HH= ratings for total households; DM= ratings in the 25-54 age demographic
5 p.m. Local news
KVUE — 6.8 HH/2.7 DM
KXAN (“Jeopardy”) — 4.1 HH/1.2 DM
KEYE — 3.0 HH/1.3 DM
KTBC — 2.5 HH/1.00 DM
5:30 Network news
ABC 6.7 HH (KVUE)
NBC 5.4 HH (KXAN)
CBS 2.9 HH (KEYE)
6 p.m. Local news
KVUE — 7.2 HH/3.3 DM
KXAN — 6.1 HH/2.2 DM
KTBC (“The Simpsons”) — 4.1 HH/3.2DM
KEYE — 3.0 HH/1.6DM
10 p.m. Local news
KVUE — 8.3 HH/5.3 DM
KXAN — 6.4 HH/4.2 DM
KEYE — 6.3 HH/3.6 DM
KTBC (“The Simpsons”) — 4.0 HH/ 2.8 DM
[KTBC’s late news is 9-10 p.m. — 4.5 HH/3.0 DM]
Top 15 prime-time shows in Central Texas for November
“Grey’s Anatomy” (ABC)
“Dancing with the Stars,” performance (ABC)
“Desperate Housewives” (ABC)
“Dancing with the Stars,” results (ABC)
“Lost” (ABC)
“Saturday Night Football” (ABC)
“House” (FOX)
“CSI” (CBS)
“CSI: Miami” (CBS)
“Country Music Awards” (ABC)
“Ugly Betty” (ABC)
“Two and a Half Men” (CBS)
“Deal or No Deal” (NBC)
“Barbara Walters Special” (ABC)
“Criminal Minds” (CBS)
According to Nielsen, there are 602,340 TV Households in the Austin television market, so one rating point equals 6,023 households.
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