Austin360 blogs > TV Blog > Archives > 2006 > February > 06
Monday, February 6, 2006
Super Bowl Sunday a super snoozer
Loved the outcome, hated the game. Yea, Steelers!!
But boy, was it just me or was last night’s Super Bowl really that boring? Not much happened — except for that spectacular gadget play late in the game, a flea-flicker from Antwaan Randle El to Hines Ward, that resulted in a Steelers touchdown.
But just about everything else was a snoozer, including most of the flashy commercials, which went for $2.5 million a pop this year.
There weren’t really any ads that were so memorable that I actually remembered them this morning. I took notes last night, which is probably the only way I could write about them.
My co-workers think I’ve finally gone ‘round the twist, but I actually loved the big musical production number with the dancing meat patty, bun and assorted burger ingredients. It was a Burger King spot, and it reminded me of those wonderfully cheesy dance numbers that used to spice up the Academy Awards.
Anheuser Busch stepped up to the plate with one funny spot featuring a sheared lamb “streaking” a football game played by the Budweiser Clydesdales (“I did not need to see that,” a cowpoke observer says shaking his head in disgust) and another funny spot with a group of beer-hungry slackers awed by a “magic fridge” that spins into their apartment from the wall next door.
Federal Express had a clever spot about the challenges of doing business during the cave-man age, and Hummer had a funny ad in which a dinosaur and a robot fall in love and produce a baby, the H3.
Obviously any ad featuring monkeys in people suits is funny, and careerbuilder.com had a bunch of ‘em.
ABC stuffed the afternoon and evening with lots of promotional spots touting their programming, especially last night’s action-packed episode of “Grey’s Anatomy,” which followed the game, and the upcoming debut of an unscripted sitcom called “Sons & Daughters.”
An in-house spot for “Desperate Housewives” with Shaquille O’Neal shedding a tear over Gabby losing her baby, was first rate.
But overall it was a lackluster Super Sunday for football and the much-ballyhooed ads that usually carry the day.
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