Austin360 blogs > Austin Movie Blog > Archives > 2010 > March > 21 > Entry

‘Beeswax’ DVD comes with cool marketing sting

Andrew Bujalski’s indie sleeper-hit dramedy “Beeswax” — an all-Austin affair, as we’ve said many times — is heading to DVD on April 6.

And they’re promoting it with a celluloid-lover’s wit. First, buy the DVD. Then, enjoy the game that’s involved. You can win something fantastically singular (and yummy).

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What IS this cryptic cartoon? Read on …

On April 6, Cinema Guild will release Andrew Bujalski’s film “Beeswax” — one of Manohla Dargis’ (NY Times) picks for Top 10 of 2009 … Everyone who purchases a DVD from this initial run will receive a strip of 16mm film from an original laboratory print of the film in a collectible card. Each of these pieces of film is unique — yours could come from any shot or shots in the film, but there won’t be another like it out there.
One shot in the film features what those of us who grew up with up cable movie channels knew as “brief nudity” — a shot of the character Scott (played by Austin’s David Zellner) naked from behind just as he’s pulling up his shorts — and one lucky DVD consumer will find that arresting image when they open up their DVD box. While we believe that that is quite a prize in and of itself, we’ve decided to make it a “Golden Ticket” and offer you another prize if you can demonstrate that you’re the one that’s received that special piece of film!

Get full, fun details, such as what you can win, HERE.

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