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Thursday, October 30, 2008
Dell launches new site for the holidays
The holiday season will bring millions of people to retail stores in search of new computers, but Dell is getting ready for millions of shoppers who want to buy online, too.
The computer maker rolled out a new Web page today that throughout the holidays will showcase daily deals, advice, customer reviews and range of other options and information. And in keeping with the company’s push to become more interactive, customers who visit Dell.com/everyday can sign up for notifications on new deals through e-mail, RSS feeds, Facebook and other social media.
With its traditional build-to-order direct-sales model, Dell allowed shoppers to customize their computers. By expanding the shopping options on the new site, senior managers said this week, the company wants to give online visitors more ways to personalize not just what they buy, but how they go about buying it.
This year’s holidays should prove interesting gauge on the ability of computer makers to push sales through the current economy. Most economists and retailers expect consumers to scale back their spending.
The season also will provide a measuring stick for Dell’s more-concerted push into the consumer market. While the company sold PCs through some retail stores last year, this will be the first season it has models designed specifically for in-store sales.
